Stylists, celebrities, collectors and those who are simply curious visit Valois Vintage Paris to search for pearl-laden broaches, golden cuffs and glittering necklaces. With three stores on one street - and jewels that fascinate with their individual stories – Valois Vintage Paris is a treasure trove of rare and coveted pieces from Chanel, Yves Saint Laurent, Dior, Christian Lacroix and even some from Marguerite de Valois, whose byzantine-inspired jewelry inspired the name (and founders) of the store.
How do you choose pieces?
As we are known as jewelry collectors, people visit us to see if we are interested in pieces from their personal collections, which we can then buy and sell on. More than just a piece of jewelry, we give people a little bit of history with each piece, passed on from the person we source it from to the person who buys it from us.
What is Valois Vintage in three words?
Love, glory and beauty! Or, more seriously, history, beauty and craftsmanship, because behind every piece here, there’s a story and a true level of artistry.
What’s the most in-demand label?
Chanel – without a doubt.
Which is the most difficult to find?
There is not so much one label in particular, so much as an era. More specifically, jewelry from the 1960s and 1970s, mostly Chanel, Goossens and Yves Saint Laurent. There wasn’t a lot of production back then so the pieces are quite rare.
What is your favorite image with a Valois Vintage piece in it?
The one of Saskia de Brauw, dressed up as Loulou de la Falaise, wearing YSL extra-large heart earrings and a Marguerite de Valois cross-shaped necklace.
How do celebrities find you?
Usually, the stylists call us to look for pieces for photoshoots. Then, some remember our address, and come into the store to see us in person. We get interest from all over the world and we are often approached by Chinese actors and bloggers, as well as English, Spanish and American stars. Recently, Penelope Cruz came to visit in Paris for some personal purchases. We worked together for the “Escobar” movie, directed by her husband, for which we lent them clothes, bags and jewelry – which appear in the film.
What piece from your boutique is a sure-fire Christmas gift?
This vintage Chanel broach.
What is your advice for finding a great gift at Valois Vintage?
Find a piece that matches the personality of the person you are buying for, rather than something covered in diamonds, or pearls. We always advise people to help them find THE piece which has its own beautiful story. Sometimes, people come in for a specific piece they have seen on the site. In that case, we have to be quick as each object is a one-off.
Find a piece that matches the personality of the person you are buying for, rather than something covered in diamonds, or pearls. We always advise people to help them find THE piece which has its own beautiful story. Sometimes, people come in for a specific piece they have seen on the site. In that case, we have to be quick as each object is a one-off.
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