BCBG Max Azria & Patricia Pepe: new fragrances

The popular fashion Group BCBG Max Azria is signing a licence with New Wave Fragrances for the launch of a feminine fragrance named after the brand (BCBG Max Azria) and set to launch in March 2011. New Wave Fragrances, founded in 2007, currently makes and distributes Ed Hardy, True Religion et Christian Audigier fragrances. The immersion of Max Azria Group (counting 20 brands in its portfolio) in